The Roanoke Times uses a variety of resources to better understand who in the market uses our products, allowing our account executives to make recommendations based on data and strategy.
If you have specific questions, account executives work with our market research staff to find the answers. We have invested in well-known research tools to help you understand the market and how our products can help deliver your advertising message to your target customer base.
- Scarborough Research
- ABC(Audit Bureau of Circulation)
- 24-7 Open AdSteam
- Experian Hitwise
- Market and consumer spending information through The Nielsen Company
- Nielsen PRIZM consumer segmentation
- RAM Panel(Research and Analysis of Media, a third-party managed reader panel)
Print and online display advertising and copy writing services are available to advertisers at no additional charge from our award winning design team. Our designers work closely with advertisers and account executives to insure your message is delivered to the right audience, and with the greatest impact.
Over the past five years, our designers have won 49 awards from Virginia Press Association, including a dozen first place awards.
SEM (Search Engine Marketing)
SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. This is also known as pay-per-click (PPC) or cost-per-click (CPC). Millions of people use search engines every day as their "go to" resource to find what they need. Put your ad in front of someone who is already searching for what you have to offer. Let our dedicated and knowledgeable specialist, with years of SEM experience, handle your account today!