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Ehab Al Shihabi, interim CEO for Al-Jazeera America, listens during an interview overlooking the newsroom, after the network's first broadcast on Tuesday in New York. The Qatar-based Al-Jazeera Media Network launched its U.S. outlet only eight months after announcing the new venture, which on Tuesday replaced Al Gore's Current TV in more than 45 million TV homes.
Al-Jazeera America editorial newsroom staff prepare for their first broadcast on Tuesday in New York. The Qatar-based Al-Jazeera Media Network launched its U.S. outlet only eight months after announcing the new venture, which on Tuesday replaced Al Gore's Current TV in more than 45 million TV homes.
Paul Eedle (center), deputy launch manager for Al-Jazeera America, reacts as he looks at a tablet while making last minute rounds with editorial staff just before the network's first broadcast on Tuesday.
Kate O'Brian (center), president of Al-Jazeera America and former ABC News executive, confers with editorial staff as the network prepares its first broadcast on Tuesday in New York.
Friday, August 23, 2013
NEW YORK — Al-Jazeera America signed on with a brisk hello from anchor Tony Harris before he got down to business with his network’s first stories: continued turmoil in Egypt, shots fired at an Atlanta elementary school and more wildfires in the West.
With that, the network entered the cable-news fray dominated by CNN, MSNBC and Fox News Channel.
The Qatar-based Al-Jazeera Media Network launched its U.S. outlet only eight months after announcing the new venture, which replaced Al Gore’s Current TV in more than 45 million TV homes Tuesday.
An hour before settling into its regular schedule at 4 p.m., the network aired a prerecorded preview of its programming and goals. “We are here to tell the story the way it happens, as it happens,” said anchor Antonio Mora as the preview began.
At the same time, the Al-Jazeera English network was suspended. It had been available since 2006 online and in a scattering of cable systems.
Headquartered in New York, Al-Jazeera America has vowed to provide unbiased, in-depth domestic and global news. It aims to strike a contrast to the “news talk” often favored by its Big Three competitors. (Its promotional tagline: “There’s more to it.”)
It has hired a number of veterans of U.S. television, including Harris, a CNN alum, and Mora, previously at ABC News. Other familiar faces include Sheila MacVicar (formerly of CBS News) and Soledad O’Brien (NBC News and CNN) and John Seigenthaler (NBC News).
Scheduled programs include a nightly newscast anchored by Seigenthaler; “Consider This,” a current-affairs hour hosted by Mora; “America Tonight,” and “Real Money” with former CNN business correspondent Ali Velshi.
Besides New York, domestic bureaus are in Washington, Los Angeles, San Francisco, Dallas, Detroit, Chicago, Denver, Miami, Seattle, New Orleans and Nashville, Tenn.
The new network will also draw from the 70 bureaus parent Al-Jazeera operates globally.
Al-Jazeera Media claimed an instant U.S. foothold with its $500 million purchase of Current TV and the cable distribution of that little-watched network. Al-Jazeera America is also available from satellite providers DirecTV and Dish Network.
Thanks to the deep pockets of its parent, Al-Jazeera America commands considerable resources with no urgent need to turn a profit, as evidenced by a stated policy to air just six minutes of commercials each hour, less than half the usual time devoted to advertising by most commercial networks.
But the channel also has challenges ahead. It will have to win over viewers to the serious newscasting it promises to deliver, as well as overcome suspicion some Americans may feel for a news organization controlled by a foreign government, or even see as anti-American.
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