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The current vice president of events and operations, who has worked for DRI for 14 years, was unanimously appointed to the post.
Tuesday, June 11, 2013
A longtime employee of Downtown Roanoke Inc. has been named the organization’s new president.
Tina Workman will take over July 1 at the nonprofit organization, which is focused on economic development downtown.
Workman is DRI’s current vice president of events and operations, overseeing strategic planning, community outreach, sponsorships, fundraising and events. The 14-year employee of DRI was appointed unanimously by the organization’s board of directors at its May meeting, according to a DRI news release.
“She knows operations, planning and development, she knows events and marketing, and as a native Roanoker, she’s passionate about creating a wonderful downtown environment for people who work here and people who live here,” said Curtis Mills, chairman of DRI’s board of directors and a senior vice president at Carilion Clinic.
Workman, 36, said she plans to build on the progress of her predecessors, including the ongoing renovation of Market Square. She succeeds Steve Musselwhite, who has served as interim president since September 2012, when Sean Luther left after less than three years for another job.
Workman said she has stayed at DRI since 1999 in part because she believes in what the nonprofit does for the community.
“This is just a great organization with a great track record and mission for making downtown Roanoke the premier place to work and live,” she said.
She said DRI will next week announce new marketing and economic development programs at the organization’s annual meeting.
Joyce Waugh, president of the Roanoke Regional Chamber of Commerce and a member of the DRI board, said Workman’s promotion mean s “stability and strength” for the organization. As president of DRI, Workman will also serve on the chamber’s board.
Waugh said Workman’s appointment is a positive move for the downtown community.
“This is a trusted, seasoned leader they know and have worked with over the years,” Waugh said. “She’s creative and is often the go-to person for downtown business owners and residents and someone admired and appreciated by both the interim and immediate past presidents. Tina knows the players, works well with people, and will do a great job as president.”
Chris Morrill, Roanoke’s city manager, said he has collaborated with Workman on several downtown events.
“She has a great deal of experience with DRI and knows the Roanoke region very well,” he said. “I think she will be able to jump right into the director position without a learning curve and continue to build off of DRI’s recent successes.”
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