Spokeswoman Allison McGee said in an email that the office on Peters Creek Road is expected be closed by the end of the year.

Approximately 100 associates will be affected. All employees will be offered opportunities to remain with Kroger. The company is working to identify local jobs for those who do not want to relocate to Richmond, McGee said.

The company’s warehouse operations, logistics and Roanoke district leadership will remain in the valley, according to a news release.

“This is not a goodbye to Roanoke because we will remain committed to the region and we will continue to support our associates, customers and community partners throughout the area,” Kroger Mid-Atlantic President Paula Ginnett said in the release.

The Kroger Mid-Atlantic division serves 110 stores in Virginia, West Virginia, Tennessee, Kentucky and Ohio.

McGee said it is one of the company’s “most geographically expansive divisions.”

“Kroger is moving its office to establish division operations in a location that’s closer in proximity to some of its largest markets and well positioned to serve and support our stores,” McGee said.

Richmond and Hampton Roads have become growth areas for the division, as their populations have increased and created demand for more stores, the news release says.

Kroger has been in the Roanoke area for 91 years and currently operates 11 stores in the region, according to the news release. It entered the Richmond market in 2000 and has 18 stores there.

The grocer’s new division office will be in Glen Allen, which is in Henrico County.