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Business Intel: AmRhein's Bridals closes doors

Business Intel: AmRhein's Bridals closes doors


AmRhein’s Bridals, which has served the Roanoke Valley since 1992, has closed.

The Amrhein family started with a jewelry business, which dates back to 1921, and later added the bridal shop and a winery. Though the bridal shop shares space with AmRhein’s Fine Jewelry, that aspect of the business will not be affected and remains open.

As the family prepares to celebrate the 100th anniversary this year, members began to reflect on what they wanted the business to look like going forward, said Jacquelyn Amrhein-Sells, the marketing manager.

“We just decided that we wanted to focus on our passions, which are jewelry and wine,” she said.

Still, it was a difficult decision. Amrhein-Sells said that the bridal store had played a role in at least 3,000 weddings and that brides stayed in touch, becoming like family.

“It was a lot of joy to be able to work with new brides, new families coming together and celebrating that with them,” she said. “It was an honor to be a part of that, be a part of their new beginning together.”

The store has been busy the last few weeks as it offered remaining gowns at a discount. In addition to local shoppers, customers have come from North Carolina and Tennessee to take advantage of the sales, Amrhein-Sells said.

“We’re happy that our decision has been a big benefit for them to be able to have their dream wedding and save money on their dress and veils and things like that,” she said.

The bridal and jewelry shops currently share space on Ogden Road, near Tanglewood Mall. The Amrhein family recently sold the building, which Amrhein-Sells said will be subdivided.

AmRhein’s Fine Jewelry is staying put for now, leasing space in the building, but she said the family is still exploring options for its brick-and-mortar showroom.

“The only big change that we’re making right now is that the bridal store is closing,” Amrhein-Sells said. “And it’s not going to affect any of our other businesses that we currently have.”

Contact Casey Fabris at or 540-981-3234.

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Casey Fabris covers business for The Roanoke Times, where she has been a reporter since 2015. Previously, Casey covered Franklin County. She can be reached at (540) 981-3234 or

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