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Business Intel: Salem's Pizza Den gets new owner, location

Business Intel: Salem's Pizza Den gets new owner, location

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Pizza Den

Jason Booker is reopening Pizza Den, which he called a “beloved” Salem establishment, in a new location. He expects to open sometime this month.

New owners are reopening Salem’s Pizza Den in a new location.

Jason Booker said he’s been going to the Pizza Den for most of his life; his family was close with the Morans, who opened the restaurant 30 years ago. When Booker learned they planned to permanently close the business, he expressed interest in buying it.

“It’s just a really beloved pizza spot in Salem,” Booker said of the restaurant, which he plans to reopen sometime this month.

Pizza Den is known for its buffet, which Booker plans to continue in the new location. The restaurant makes its own dough from scratch and has unique offerings like a BLT pizza and taco pizza.

“We make everything from scratch like it’s supposed to be done,” Booker said. “It definitely makes a difference.”

Booker said the buffet will be open from 11 a.m. to 7 p.m., but after that point guests will order from a menu. The restaurant will have several televisions, and later in the evening he expects the restaurant to be a popular destination for sports fans. Booker would also like to have live music.

The new Pizza Den will also have pool tables and arcade games that are free to play; Booker said the goal is to have something to entertain the whole family, from kids to parents.

Booker also said he plans to apply for an ABC license so the restaurant can serve beer and wine, and maybe frozen daiquiris.

Pizza Den will reopen at 1302 W. Main St., in the former Awful Arthur’s space. Booker said the dining room has been designed with COVID-19 in mind. Even with distancing requirements, he said it should be able to seat about 80 people. Pizza Den will be open daily from 11 a.m. to 10 p.m.

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Casey Fabris covers business for The Roanoke Times, where she has been a reporter since 2015. Previously, Casey covered Franklin County. She can be reached at (540) 981-3234 or casey.fabris@roanoke.com.

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