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Advertising agency ndp reduces Roanoke presence

Advertising agency ndp reduces Roanoke presence

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Advertising and public relations firm ndp Agency, which used to have one of Roanoke’s largest advertising teams, has downsized and will have a smaller presence in Roanoke going forward.

“We have made the difficult decision to reduce our work force across all offices and departments to reshape our agency in line with current business demand,” ndp Senior Vice President Thomas Becher said Tuesday.

“We are not closing the Roanoke office but rather will have a minimal presence in the market that will include smaller office space. Our Roanoke heritage goes back to the Packett Group days and so we remain committed to the Roanoke Valley and western Virginia.”

The company wouldn’t disclose how many jobs were cut or how many employees remain in Roanoke. The agency, formerly Neathawk Dubuque & Packett, still has a Roanoke office at 410 S. Jefferson St., but the building is for lease.

The Richmond-based Neathawk Dubuque came to Roanoke in 2004 when it merged with the Packett Group, which was founded in 1963. After acquiring The Becher Agency in 2012, it had about 20 employees, making ndp one of the largest operations of its kind in Roanoke at the time. However, the staff has dwindled over the past few years. The ndp Agency, which was founded in Richmond in 1984, also has offices in Norfolk, Northern Virginia and Chattanooga, according to its website, with about 60 employees.

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