Radford University will have a new voice in the new year.
Caitlyn Scaggs will begin her duties as the school’s associate vice president for university relations on Dec. 25, according to a news release from Radford.
A New River Valley native, Scaggs founded her own marketing firm Blue Mobius Marketing, which was acquired in September by Joba Design. She currently is chief marketing officer for that company.
She previously served as chief growth officer and director of communications and marketing at Polymer Solutions Incorporated in Christiansburg. Before that, she was a Roanoke County police officer.
Scaggs, a Radford graduate, will be a primary spokesperson for the school and will be responsible for communications and marketing.
“Caitlyn will provide critical leadership and support in sharing the incredible work and success of our students, faculty, staff, alumni, friends and supporters,” Ashley Schumaker, vice president for university relations, said in a written statement provided in the news release.
“As an experienced and leading marketing professional, I am confident that Caitlyn will provide energy and expertise to our campus and our community by telling the Radford story in new and profound ways to those both near and far.”