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National Optical | Eyeglasses, Sun Wear & Contacts | Roanoke VA


1507 Hershberger Rd NW
Roanoke, VA 24012

Fax: 540-362-5574
Last Updated: August 10, 2020


About National Optical | Eyeglasses, Sun Wear & Contacts | Roanoke VA

We are Roanoke’s home grown, family focused, source of affordable eyeglasses, sun wear & contacts. We provide only the highest form of eye care and never cut corners, we treat each of our patients like family.

Since 1980 National Optical has been providing caring professional eye care to Virginia families, and is proud to be headquartered in Southwest Virginia for over thirty years. During that period we have earned a reputation for building long term patient relationships that now span multiple family generations. With an emphasis on matching patient needs with vision care products that suit their lifestyle and budget, National’s highly trained staff has built an unparalleled trust between patient and provider. Caring for you and your family is job #1.

Having multiple locations allows us to earn volume discounts that are passed along to you and your family. That is why you will find all of the latest styles and fashions at affordable prices. The same can be said for our extensive lens offerings which employ the latest technology to make your lenses thinner and lighter while providing the best vision. Our job is to care for you while saving you money and providing the best possible service.

Unlike many department stores or bargain basement opticals, National provides specialized service and access to first quality products not available at such places, and at lower prices! Whether you simply need reading glasses or are looking for sunglasses, sport glasses, safety eyewear, or just an everyday pair, you can be assured of one on one personal service that will save you money, give you the best vision, and leave you looking your best.

  • We carry one of Southwest Virginia’s largest selections of frames with all the latest styles from all the latest designers …all at prices that won’t break your budget. We accept most insurances too!
  • Whether it’s your everyday eyeglasses, polarized sunglasses, safety eyewear, or specialized lenses, you can count on us for the latest in lens technology to make sure you see and look your best.
  • We pride ourselves in giving your family the best possible attention. All of our offices are managed by Virginia Licensed Opticians with over fifteen years of experience and a minimum of ten years with our group. You can be assured of the best one-on-one consultations when making choices about your family’s vision.
  • We are able to repair many frames, or put your lenses in new ones.
  • We can also replace the lenses in your current frame, and let you wear them until your lenses are ready.
  • National Optical also stocks a wide variety of contact lenses for your convenience.
  • …and, of course, complete comprehensive eye care and examinations are available adjacent to all National Optical locations by independent Doctors of Optometry.

Lowest prices around!

Come see why we've been Virginia's choice for eyecare for over 30 years!

  • Accepts:
  • Discover
  • MasterCard
  • Visa

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 If you grew up wearing glasses, you may have felt self-conscious about them. In the past, says Tom Cox, President of National Optical, there …